01
Capture
One page
The problem, who has it, how it makes money and the cheapest way to test it.
02
Validate
~2 weeks · no code
Ten customer conversations and a landing page with a waitlist or a pre-order button.
03
Prototype
≤ 4 weeks
Build the one feature that proves the idea, then put it in front of real users.
04
Decide
Launch, park or stop
Launch it as a TTR Foundry product, park it or stop it, and write down why.
Two active builds at mostPassify and CampusMart get the build time. Labs prototypes stay small and time-boxed.
Evidence before codeThe bar is set before a test starts, for example 50 waitlist sign-ups or 3 paying customers.
Build once, reuse everywherePayments, design and infrastructure made for one product carry over to the next.